About Tehbotol Sosro
Indonesia’s first ready-to-drink tea produced by PT Sinar Sosro sold worldwide.
First Appearance
In 1940, the Sosrodjojo family started their business in the town of Slawi, Central Java by producing and marketing their brewed tea under the brand Teh Cap Botol.
Gold Ideas Created
In 1965, the Sosrodjojo family expanded their business to Jakarta by implementing the CICIP RASA (product sampling) strategy in several markets. In the beginning they brewed their tea on the spot. However, this method wasn’t very successful. So they decided to peddle tea that was brewed beforehand in clean soy sauce bottles.
First Bottle Design
In 1969, the idea to sell bottled ready-to-drink tea under the brand Tehbotol Sosro emerged. With the increased interest of Jakartans toward Tehbotol Sosro, this home industry turned into mass production using a general/generic bottle design.
Second Bottle Design
The Tehbotol Sosro logo was changed to include the Sosro logo on the neck of the bottle.
Third Bottle Design
The Tehbotol Sosro logo was changed again, and at the same time its bottle was redesigned to be more unique and eye-catching. This logo and bottle is used to this day. Production has also started using high-tech machines imported from Germany. This third design is still in use today.
Indonesian's Favourite Ready-to-Drink Tea
Tehbotol Sosro has become Indonesia’s go-to ready-to-drink tea. Tehbotol Sosro has run many campaigns, from #SemejaBersaudara, #BerbagiSeribuKebahagiaan, and #SerunyaJalanTerus, to show the true meaning of togetherness.
Plantation Process
Tehbotol Sosro only uses original and natural ingredients. The tea leaves are handpicked from our own plantations, brewed into a fragrant tea consisting of green tea mixed with jasmine and gambier flowers to ensure a unique taste. Its characteristics and quality are always maintained and guaranteed.
Choosing The Best Ingredients
The first step is in choosing quality ingredients, such as Sosro's uniquely fragrant tea, industrial granulated sugar and water.
Sterilization and Inspection
Tehbotol Sosro production uses state-of-the-art machinery to cultivate the materials into high quality ready-to-drink tea. With this machine, bottles and storage boxes are washed and sterilized with special hot liquids to remove germs and dirt on the bottles. The bottles will be re-examined by a special machine to detect impurities that are still left on the bottles. Bottles that do not pass the selection will be removed automatically.
Filling the Bottles with High-Tech Machinery
Then the bottle enters the next high-tech machinery to be filled with processed tea so it's ready to drink.
Quality Control
Packaging for the Tehbotol Sosro is given a production code to recognize the use by date. Bottles that pass inspection will then be held in incubation for a period of seven days. During the incubation period the Sosro Quality Control Team will test the quality of the Tehbotol Sosro using four processes, which are physical, chemical, microbiological and organoleptic. Products that pass the quality control are then ready to be shipped throughout Indonesia and worldwide.
Local and International Distribution
As of now, PT Sinar Sosro owns several factories throughout Indonesia. In developing its business, PT Sinar Sosro has distributed its products through branch offices located all over Indonesia's vast archipelago. Aside from the domestic market, PT Sinas Sosro has also penetrated the international market by exporting one-way packaging or non-glass bottle products to several countries in Asia, America, Europe, Africa, Australia and the Pacific Islands.
